Tanzanian music sensation and entrepreneur, Diamond Platnumz, has expanded his business portfolio by launching a new product—Wasafi Soap. This latest venture adds to his diverse range of businesses under the Wasafi brand, including Wasafi TV, Wasafi FM, Wasafi Bet, and Wasafi Air.
The announcement of Wasafi Soap was made through the official Wasafi Soap Instagram page, where Diamond Platnumz introduced the soap as a high-quality product catering to the hygiene needs of Tanzanians. He emphasized that the soap is now available nationwide, aiming to provide exceptional cleanliness while being environmentally friendly. The tagline for the product is “Usafi kama wote,” which translates to “Cleanliness for all.”
This move into the consumer goods market showcases Diamond Platnumz’s commitment to leveraging his brand’s influence beyond the entertainment industry. By introducing Wasafi Soap, he continues to diversify his business interests, reinforcing his status as a multifaceted entrepreneur.
The Wasafi brand has seen significant growth over the years, with ventures in media, betting, and aviation. The launch of Wasafi Soap represents another strategic step in solidifying the brand’s presence across various sectors, aiming to meet the everyday needs of his fans and the broader Tanzanian market.
Diamond Platnumz’s launch of Wasafi Soap comes shortly after Kenyan musician Bahati ventured into the business world with the introduction of Bahati Bet, a sports betting platform. Bahati’s move into the betting industry sparked mixed reactions, with some applauding his entrepreneurial spirit while others criticized the ethics of celebrity-endorsed gambling. Now, Diamond’s entry into the consumer goods market with Wasafi Soap shows a different business approach, focusing on everyday essentials. This latest venture further highlights the growing trend of East African artists expanding their brands beyond music into diverse industries.
